CBC Viewpoint looks at web logs and the 2004 election in the US.
Ira Basen encourages big media to look at what it is doing wrong and fix it.

The point here is not that we will one day see web logs supplant the mainstream media as a source for campaign coverage. This will never happen, nor should we want it to.

He explains why pundit blogs got attention this election and what media outlets need to grasp.

Two decades of shrinking news budgets, lowered journalistic standards, and trying to pass off entertainment filler, commercial product placement and political spin as “news” had all taken their toll. They reaped what they had sown. The network of Edward R. Murrow and Walter Cronkite wanted to be treated with the respect it felt it deserved. But Cronkite and Murrow had long since left the building, and it is hard to imagine that their presence would be welcome in many of the Big Media newsrooms of today.