It’s time for the obligatory newpaper article giving bloggers and the spammers who chase them the usual speech about not being important in the grand scheme of things.

Great title in The Boston Herald -Americans aren’t all agog for blogs.

Well yeah. What I was unaware of was that 100 million (US? - Forrester says North American) homes don’t have internet access. That tells me the housholds get news and information by traditional avenues of newspaper, radio and television.
This study isn’t telling us whether the people surveyed knew what a blog is or what an RSS feed is for example. If they browsing online, they would come across the technology without an awareness of what they are seeing.

Forrester Research says about 2 percent of Americans read a blog once a week or so.

It’s another study confirming the findings that blogs are over-hyped.
Just about everything is over-hyped so that’s not exactly news.
The Herald article makes an interesting point. If the top dozen or so US blogs were gone, the five million or so left in the US ‘would probably enjoy very few readers.’
But the vacuum would have to be filled with a new dozen or so ‘top blogs.’
Cyberspace gets filled or refilled.

Another interesting finding.
Broadband use in the US doubled the past year, but is only at about 30 percent of home users.

72% of Canadian households have broadband according to a 2004-2005 EKOS survey. Very little research has been done in Canada (or other countries) on bloggers or readers.