Comments on: A response to the rhetoric of weblog marketing http://www.benedictionblogson.com/2005/09/25/a-response-to-the-rhetoric-of-weblog-marketing/ Wed, 03 Dec 2008 20:02:04 +0000 http://wordpress.org/?v=2.6 By: Tom Coates http://www.benedictionblogson.com/2005/09/25/a-response-to-the-rhetoric-of-weblog-marketing/#comment-5070 Tom Coates Wed, 28 Sep 2005 00:22:53 +0000 http://ss75.shared.server-system.net/~benedictionblogson.com/?p=1771#comment-5070 I think many people just find the whole idea of marketing actually slightly cynical now, but I think it's definitely more true in the case of marketing to and through webloggers. Messages spread well enough through that community, it's an environment where trusted word of mouth is pretty much the only currency. Marketing can't help but try to deform that environment one way or another. I've no doubt that it'll find a rhythm and space in that community, for good or ill, but I don't think this is it (or at least, if this is it, it's not the time for it). I think many people just find the whole idea of marketing actually slightly cynical now, but I think it’s definitely more true in the case of marketing to and through webloggers. Messages spread well enough through that community, it’s an environment where trusted word of mouth is pretty much the only currency. Marketing can’t help but try to deform that environment one way or another. I’ve no doubt that it’ll find a rhythm and space in that community, for good or ill, but I don’t think this is it (or at least, if this is it, it’s not the time for it).

]]> By: hugh macleod http://www.benedictionblogson.com/2005/09/25/a-response-to-the-rhetoric-of-weblog-marketing/#comment-5069 hugh macleod Mon, 26 Sep 2005 13:29:22 +0000 http://ss75.shared.server-system.net/~benedictionblogson.com/?p=1771#comment-5069 The trouble here arises when you start speaking of "The Blogosphere" as one group of folk. There are all sorts of various agendae out there, and they're not all complimentary. I dont think what I'm doing is particularly cynical. I'm a marketing blogger. I'm just using Stormhoek wine as a vehicle to prove a point. The trouble here arises when you start speaking of “The Blogosphere” as one group of folk. There are all sorts of various agendae out there, and they’re not all complimentary.

I dont think what I’m doing is particularly cynical. I’m a marketing blogger. I’m just using Stormhoek wine as a vehicle to prove a point.

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