In 1938 Orson Wells won fame and infamy when his radio play “War of the Worlds,” an adaptation of H.G. Wells’ book (written 40 years earlier) caused mass panic.

Fast forward to 2006.
February.
The US marketing machine in full mode.
A fake website.
A blog. 
A ninth novel of the apocalypic kind called “Prayers for the Assassin” by Robert Ferrigno. An interview with a senior news producer at CNN. Not an intertainment reporter, a news reporter, who thinks this marketing campaign by Scribner is clever.

Bartholomew’s notes on Religion posted about this novel and Ferrigno’s blog in December. The book is out, The Revealer covers the marketing campaign.

a novel depicting a dystopian future wherein the U.S. is under Islamic rule, and Superbowls are punctuated by calls to prayer — talks to Henry Schuster, CNN’s terrorism specialist. Digest that for a minute. The author of a pulp-novel trading in some of the worst fears, and deepest bigotries, of the country — and which, by the way, is being promoted a la Godsend or Eternal Sunshine of the Spotless Mind, with a fake news site that details life in “The Islamic States of America” (keep your eyes open for headlines about removing Holocaust references from Cleveland textbooks and ads for crunchy Arabian breakfast cereal) — gets interviewed not by a books or entertainment editor but by a terrorism specialist? What gives? Where’s the hook?

There is a fiction disclaimer at the bottom of the site.
If you look for it.
Anything to sell a book.


2 Responses to “‘wingnut schlockbuster business’”

  1. 1 Rev. Mike 

    I’m not particularly shocked by the premise or by the marketing. The book itself sounds like a rehash of The Handmaiden’s Tale.

  2. 2 Bene D 

    Since I haven’t read this one, I’m hesitant to say that. Formulated fiction doesn’t have much wiggle room.

    The Handmaids Tale was not marketed this way Mike.
    I’m not objecting to apocalyptic fiction, if you like that genre, that’s fine. If you like the genre I’m assuming you understand what is, and that it is fiction.
    I’m objecting to the marketing.

    Rather than have the shock and panic that Orson Wells faced, it’s like we’re getting slowly eroded with marketing lies. This publisher isn’t being creative - this is over the top. Again.

    Godsend wound up as an ad on Drudge - people believed it was real. We’re getting dripped on, and dripped on until the marketing is so blurred we shouldn’t be surprised when people can’t tell the difference. For what? To sell books?

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