Roll up the rim and rumble at Bene Diction Blogs On

Roll up the rim and rumble

Even Canadians that don’t drink coffee are familiar with Tim Horton’s Roll up the Rim to Win campaign. That’s when the ugly red and yellow cups come out and you can get anything from play again to a cookie to a car.

There is a supposed fight going on in Quebec involving a tossed away cup, two kids, their parents and a nearly 29 thousand dollar Toyota RAV4. It’s either a real fight or a viral marketing campaign. A 10 year old sees a Tim Horton’s cup in a garbage can, asks a 12 year old to help her roll up the rim and it’s a car. They take it to their teacher who calls the parents.

Enter the 10 year old’s dad who says he’ll sell the car and split the money with the 12 year old’s family. The mom of the 12 year old calls a radio station, and the rumble over the rim is on.

There are rumours the guy that threw the cup away is now involved. Yeah. Right.
The most I’ve ever won is a muffin, and I’m surprised given the number of cups out that, I wound up with that. If I went for coffee with a friend, bought them one and they won a TV, as far as I’m concerned the TV is theirs. After all the coffee was a gift, and why fight over a TV - I’ve never seen an armoured car follow a hearse. It’s pretty theoretical of me to be so imaginarily generous, but that’s what I’d want to do, if not for friendship, for my own peace of mind.

What would you do?

Published 2 years, 8 months ago

4 Responses to “Roll up the rim and rumble”

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1 Pieter Friedrich on Mar 9th, 2006 at 7:44 am

I can see two perspectives.

On the one hand, the 10-year-old did involve the 12-year-old, thus making it a joint discovery of the win. So both should get the prize, they should sell the car, and split the money.

But on the othe hand, the 10-year-old did initially find the cup and the 12-year-old was only asked to offer common courtesy in rolling back the rim. So the car should go to the 10-year-old.

But then there seems no reason not to share the prize. It’s not as though doing so would be a financial burden on the winner’s family, which got along just fine before finding the cup.
2 Ian McKenzie on Mar 9th, 2006 at 10:52 am

I wondered about the viral-marketing side of this story. Tims claims to have given all 30 vehicles last year. Maybe they what to do the same in ‘06.

My wife and I always josh about which of us will collect the prize, the buyer or the buyee. Unfortunately, this is a hypothetical debate as we have not won so much as a cup of coffee.
3 Bene Diction on Mar 9th, 2006 at 11:19 am

Given the ads for this campaign are about cars, yeah, this seems fishy.

It makes sense kids would dig around the garbage and it makes sense a 10 year old would ask for help with the rim. With the millions and millions of cups out there,I’m skeptical.

Make a news story and it’s free advertising.

If I win a cookie, I’ll share.:^)
4 Robert on Apr 8th, 2006 at 10:59 am

Funny, I did a little video project about the same story line about a year ago. I did not win anything?