The ‘bride wig out’ video has been watched over 2 million times, more than most TV show viewers get, the past two weeks on YouTube.
The 6 minute video is not real. Some people who viewed it were concerned and empathetic, and it also spawned parodies. Some viewers correctly assumed it was a hoax.
The ‘bride and the bridesmaids’ are actresses.
In the video the bride goes into a meltdown (supposedly on her wedding day) about her hair and stops cutting it off.
The YouTube video is a gorilla marketing stunt by Sunsilk, a hair care product.
The video has been removed by ‘owner’. Sunsilk released a press release today.
Sunsilk appears to be handled by Unilever in Canada.
The company says “it was certainly never our intent to do anything other than provide a dramatization of one of these moments from the get-go.”
The actresses will get an opportunity to speak on Canadian and US TV.
Published 1 year, 9 months ago
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You tube is supposed to be for the “regular” guy. Why don’t people stop messing with us? Real Videos only. I don’t like being jerked around.
Well, if a company wants to viral market and we find out, we can chose not to buy their product.
Thing is, we rarely find out. I think this is an exception to be honest.
YouTube is accessible to us regular guys - doesn’t mean corporations are going to stay away, seems more of an incentive for companies to be there, after all we’re just more suckers at their disposal.:^)
I was pretty sure it was a fake the first time I saw it. I wasn’t concerned or empathetic…I thought the bride was acting like a total, irrational spoiled brat! I can’t think of a woman who would start randomly cutting her hair if she didn’t like a hair style. If this had been real, she had an hour…plenty of time to wash her hair and start over.
Not only that, in most cases, the bride and bridesmaids are all together at the salon. She wouldn’t have been alone when she got her hair done.
It was entertaining, though…I’ll give it that.