This live commercial aired on Channel 4 in the UK Thusday night.
While you see a Honda product in the first few seconds of the countdown, the company focuses on the people and the stunt.
Being live, I wonder what the plan was if something had gone wrong?
It’s an ambitious ad.

The day after the commercial aired something did go wrong, one of the planes Honda hired for the commercial went down in Spain.
The pilot and passenger were killed.

Honda paid 1/2 million pounds to air this, 2.2 million people watched it live.

via: connexions