“Maya from Florida” over at JMatch is no longer using Rachel Cunliffe’s picture. If the administrator had kept it up after being asked to take it down, the site could have been in for a world of hurt.

Bloggers were on ready to post. Media would have been notified. A prominent Canadian internet law firm is still on stand by. University of Auckland lawyers probably would not have taken kindly to one of their staff profiles being raided.

The original theft story is here. Now the new ‘Maya’ over at JMatch is from Israel. Really? ‘Maya’ has already been fake once. JMatch had been asked to take to remove the Rachel Cunliffe picture Saturday.

The Jerusalem Post ad using Rachels picture is still up although the ‘ask me out’ ad now goes to a page without Rachel’s photo. The words haven’t been changed.

Given the blatent nature of the theft, it’s an improvement, but it’s not enough and won’t be until the newspaper ad is gone. I feel badly for people using JMatch, they’ve been had. Buyer beware eh?

JMatch - Alexa
JMatch - whois

Update: The Jerusalem Post has removed the ad - Rachel Cunliffe tells her identity theft story.