Crossroads Christian Communications Inc. which went through a finders scandal this summer (Gordon Driver/Axcess) in which many of the investors were recruited from Ron and Reynold Mainse; unveiled their plans this week on 100 Huntley Street for their new foray into social media. The Driver case is ongoing in the US and it is not known whether Cdn finders will be part of a possible civil trial. Driver has made an agreement with the SEC.
Ron Mainse was put back on air after being yanked in June. The Driver/Axcess scheme came to light in April/May 2009. You can watch his return Â on Part 1, Part 2 and Part 3 in his interview with Jim Cantelon. Mainse was demoted to spiritual director after his public admission of his involvement.
As well the non-profit Crossroads Television System went through posting of a non existent charity in the fall of 2009 and winter of 2010. It has since been removed although there has been no public acknowledgement of wrong doing.
A summary of the media organizations tough year is here
The credit I want to acknowledge is a more honest portrayal of Crossroads CEO/Chairman Don Simmonds who came to the organization in October although it was not announced until December with an erroneous pr to ChristianWeek in December.
As part of the Crossroads social media rollout (which I’ll blog out more later) Simmonds has a page up at Crossroads corporate which does not reflect the error in the pr handed to Christian Week. If we can be faithful in small things, the parable in Matthew 25:21 NIV says we will be put in charge of larger things. Luke 16:10 (NIV) says “Whoever can be trusted with very little can also be trusted with much, and whoever is dishonest with very little will also be dishonest with much.”
Jim Cantelon mentions in the roll out this week that Crossroads is innovative in their movement into social media, that observation is not quite true in Canada or Â US religious media. Competition is fierce and The Miracle Channel Â and Grace TV have been using social media for some time including Twitter and Facebook. As well other religious programs broadcast in Canada have also utilized You Tube, Facebook and Twitter. Some of the Crossroads social networks have been registered for some time and have been very poorly utilized. Time will tell if the younger demographic joins in.
You can see the social media discussion on the March 8 to 12/10 programs.
The error in the ChristianWeek pr has not been acknowledged, but kudos to Crossroads in being careful with the copy that is now up on their site about the CEO/Chairman. Every honest small step aids damaged public perception.. Jim Cantelon mentions Crossroads is innovative in their movement into social media, that is not quite true in Canada. Religious media competition is fierce and The Miracle Channel Â and Grace TV have been using social media for some time.
Still, I want to commend Crossroads for this weeks 100 Huntley Street effort to announce honest, technologically updated and more transparent steps.