It appears that Crossroads Television System (CTS) is re-branding itself, CTS will become YES TV this fall.
Yestv.com was registered by Crossroads Christian Communications Inc. out of Burlington in 1998, and was updated last month according to WHOIS.
While still categorized as a religious broadcaster, Crossroads continues to branch out in it’s programing according to it’s sales blurb at Marketing Magazine. Clicking on the CTS saleskit link takes you to a Yes TV page. (thanks to Channel Canada forums).
What’s in a name? Don’t know, given this has been registered since /98. It is interesting that Bruce Mann, a former Crossroads employee (1986-2011) started a church in 1997 in his hometown of Brampton called Yes Church, an independent affiliated with Open Bible Faith Fellowship. (OBFF).
The current leader of Yes Church (Mann left the church leadership in 2011 after Crossroads Circle Square Ranches were transferred over to Inter Varsity Christian Fellowship) is Larry Harrington, who is ordained by OBFF.
OBFF is the group which re-ordained Reynold Mainse (son of Crossroads founder David Mainse) recently, even though according to the Ontario Securities Commission, Reynold Mainse hasn’t paid back a penny of the $247,719.50 owing for his involvement in the Axcess scam. In Canada, you can be ordained, be the director of a charity and be fully delinquent in money owing to the OSC. You can have your dad publicly brag about your charity directorship and ordination while omitting the fact money is owed.
OBFF is known as the group which kicked out televangelist Peter Youngren for divorcing and re-marrying, but a small matter of being a finder in a ponzi scheme plan is ‘merely a godly man caught in the middle of a very unfortunately set of circumstances.’ Quite the long term payment plan Mainse has.
Mainse cousin David Rutledge, a former Crossroads employee who was also implicated in the Axcess Automation/Axcess Funds ponzi scheme, preaches regularly at Yes Church.
What does that rabbit trail above have to do with CTS re-branding itself as Yes TV? Nothing, it’s just a reminder to myself about how small the Crossroads ‘family’ really is. I find the ‘yes’ brandings interesting.